web2.0filter

In my advocacy around Government 2.0, I've been focused on the idea that government should act like a platform provider rather than a complete solution provider. That is, government should lay down rules of the road, create core functionality that others can build on, and then let the private sector compete to flesh out the offerings.

You'd never think it from the right-wing media hysteria around the administration's health care initiatives, but some of the best thinking about minimal government intervention is happening right now in healthcare. I met yesterday morning with Dr. David Blumenthal, the National Coordinator for healthcare policy, and I was struck by how he is focused on the idea of the least possible government intervention in the market. "We have to do as little as we have to do in order to have a strong probability to succeed," he told me.

You might ask, "What is it that you have to do?" That is laid out in the 2009 Stimulus bill. Among many other things, the Stimulus allocates a large pot of money (some $20 billion) in direct payments to hospitals, medical practices, and other health care delivery organizations if they implement "meaningful use" of electronic health records. The idea is to jumpstart the adoption of electronic medical records, which have been demonstrated to have a big impact on lowering cost and improving patient care. (Here's a Markle Foundation report (pdf) that gives more detail on Meaningful Use.) No specific systems are mandated to achieve that meaningful use; that is left for the market to supply.

There is also substantial funding for Blumenthal's office, the Office of the National Coordinator, or ONC. (This office was created by the Bush administration, but didn't receive substantial funding prior to the Recovery Act.) But rather than building a massive, centralized system for electronic health records, ONC's goal is to define the rules of the road for interchange of patient records. In internet-style, the expectation is that common protocols and file formats will allow vendors to compete on a level playing field to build the actual applications. But they aren't just writing paper standards; they are creating building blocks that actually implement those standards. (The internet analogy would be software like Bind, which implements the DNS protocol, and the root domain name servers, which for many years were funded by the US government.)

I was swept from my meeting with Dr. Blumenthal into a planning meeting for NHIN Direct, an open system for interchange of patient records between physicians (and ultimately patients themselves), where I heard much the same message, which was summarized so eloquently by Dr. John Halamka on his blog yesterday morning:

The NHIN Direct effort philosophy is expressed in design rules

The golden standards rule of "rough consensus, working code" will be applied to this effort.

Discuss disagreements in terms of goals and outcomes, not in terms of specific technical implementations.

The NHIN Direct project will adhere to the following design principles agreed to by the HIT Standards Committee from the feedback provided to the Implementation Workgroup

Keep it simple; think big, but start small; recommend standards as minimal as possible to support the business goal and then build as you go.

Don’t let “perfect” be the enemy of “good enough”; go for the 80% that everyone can agree on; get everyone to send the basics (medications, problem list, allergies, labs) before focusing on the more obscure.

Keep the implementation cost as low as possible; eliminate any royalties or other expenses associated with the use of standards.

Design for the little guy so that all participants can adopt the standard and not just the best resourced.

Do not try to create a one size fits all standard, it will be too heavy for the simple use cases.

Separate content standards from transmission standards; i.e., if CCD is the html, what is the https?

Create publicly available controlled vocabularies & code sets that are easily accessible / downloadable

Leverage the web for transport whenever possible to decrease complexity & the implementers’ learning curve (“health internet”).

Create Implementation Guides that are human readable, have working examples, and include testing tools.

That should be music to the ears of any Internet developer, and should raise some serious doubts in the minds of any of you who have been swallowing the idea that somehow the Federal government wants to take over the medical system. There's some fresh thinking going on here, influenced by the best practices of open standards and rapid internet development, about how government can use interoperability to stimulate market activity to improve the medical system.

NHIN Direct is only one of several projects that implement core functionality for interchange of electronic medical records. It is focused on simple use cases like exchange of medical records from a primary care physician to a specialist, or from one primary care physician to another, or from a physician to his patient. Other projects, like HHS Connect are focused on the much more complex problem of records interchange between large health providers such as the VA, the Department of Defense, and large hospital systems. This project demonstrates how interoperability can be used to reduce development costs by cooperation between agencies with overlapping missions.

This is health reform in the trenches of technology, where there are enormous opportunities for cost savings and better care. There's really good thinking going on here. So don't believe what you read in the paper.

Fellow Radar blogger Brian Ahier, who works as a health IT evangelist for a rural Oregon health cooperative, told me the following story last night, which illustrates how he counters the misunderstandings about electronic health records that he encounters in his daily work.

Trying to help rural providers in adoption of electronic health records has its own unique challenges. Many of these physicians practice in what is commonly called "fly over country." And the residents in these rural communities tend to lean conservative. Bringing up the subject of digitizing his office, the country doctor says, "I don't want all of my patients' information put into this government database. I'm not going to be part of the government takeover of our health system." I try to explain that the information is not stored in some giant government database. He certainly doesn't want to hear about a federated architecture for health information exchange or standards and protocols for secure messaging. But when asked how clinical information gets to the emergency room for a doctor who is treating one of his patients, he says, "My nurse sends it by fax."

So when I start to explain that his office can still keep the entire patient record, but sharing that data can be more securely and efficiently handled digitally, a light bulb seems to go on. When we talk about patient online access to their records and I draw the analogy to accessing your bank account over the Internet, we begin to turn a corner. We can leave the larger debate of health reform behind. It isn't long before he starts to agree that it might just be possible for health IT to improve quality, patient safety and clinical outcomes while eventually lowering costs. Overcoming some of the fears based on false assumptions is the first battle, and now we can start to look at some of the serious technical barriers ahead in this journey.

Thu, 11 Mar 2010 19:50:26 +0000

If you’re one of those folks who responded to news of the Eclipse trailer today with a disgusted, “No thanks,” you really won’t want to watch this.

Super Twilight fan and YouTube star NuttyMadam3575 recorded her reaction to the Eclipse trailer, unloading it to the Internet to the joy of many a video site. She did the same thing with the New Moon trailer, apparently, and garnered half a million hits.

If you have an extra six minutes or so (and some high-quality ear plugs), you could take a peek at her new video… or not. But now you totally are, because I told you not to. #reversepsychology

Tags: eclipse, Film, twilight, twilight: eclipse, viral video

Thu, 11 Mar 2010 23:30:19 +0000

One of the more solid and genuinely useful Internet startups out there, Kayak, was dissected in a report released today by NeXt Up Research for SharesPost. Based on estimated revenue and comparison to competitors, the report estimates Kayak's market cap at between $705 and $771 million.
Thu, 11 Mar 2010 23:30:12 +0000

Plancast, the plan-sharing startup with big-name angel investors and "future as platform" aspirations, has just had its iPhone app accepted into the iTunes store. The app was built by contracted star developer Leah Culver. It's simple, functional, attractive and useful. It's going to be very good for SXSW and probably beyond, if the service continues to stick with users as it has so far.

Here's the iTunes link and below you can see some screenshots.

Sponsor

Discuss

Thu, 11 Mar 2010 23:25:13 +0000

As Toyota's Prius problems continue, other models across the spectrum of green cars will also get bruised. Given the Prius' status as the poster child for hybrids, consumers may extrapolate its troubles out to other cars.
Thu, 11 Mar 2010 23:19:29 +0000

This morning Google announced a new Blue Dot feature on the mobile version of Google Product Search that shows whether a product is in-stock at nearby stores. This seems to pose a threat to startup Milo, which highlights local inventory in product search results both on the web and mobile devices. Milo's co-founder Ted Dziuba subsequently responded to our post with a Tweet that read "Google Product Search has availability for 5 retailers vs. Milo’s 49. Super cool web service, bro." At launch Google only has partnerships with Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm. Milo's list of merchants includes a range of retailers, from BestBuy and Nordstrom to Midwestern regional department store Blain's Farm and Fleet. When we asked for an additional response, Milo sent this amazing set of pictures below. Milo's Palo Alto office's are located at 165 University Avenue, in the same space as Google's first office back in 1999. Look closely at the picture and you may even see a few of the famous faces from Google's original team. The building itself is legendary in Silicon Valley and has also housed PayPal. Here's a 2007 New York Times article detailing the building's history and apparent lucky karma. The picture of the Google employees was given to Milo by one of its investors.
Thu, 11 Mar 2010 23:04:03 +0000

A ReadWriteWeb Guide

Ever since its inception, the Internet has blurred the boundaries between author and audience. Whether you're a blogger, a pillar of the printed word, a podcast coinnaseur or a developer dealing with the latest CMS, navigating the next step in Internet publishing can be a feat.

So, hit up these 10 events at SXSW Interactive 2010 to say goodbye to Gutenberg and hello to the interactive, multimedia, real-time, crowdsourced and community-funded future of online publishing.

Sponsor

This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Wanna ditch that desk job for the cubicle-less life of a professional blogger? What better way to kick off your SXSW Interactive 2010 than with a book reading from the editor and founder behind ProBlogger, Digital-Photography-School.com, and Twitip, three blogs that collectively reach over 3 million unique readers a month. Before you get into any panels predicting the death of this or that, let's start off with how you're going to start a blog and become rich, wealthy and wise.

The Revenge Of Editorials

If book readings aren't your bag, then how about a workshop on how to get to the bottom of all this content we create by the second?

"As the Internet has accelerated the creation of all types of content, it's become more and more difficult to sift through that content and find something of quality. We've tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we've always relied upon: the valued opinion of others."

Critical Tits: Rights, Cameras and the Immediacy Age

What happens when every member of an audience suddenly becomes an author? Eyes from every angle and a battle over the right to create versus the right to privacy. Come watch as CNET News' Daniel Terdiman and Burning Man's Andie Grace surely take two separate sides on this issue.

"The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will explore the tensions and the legal/community issues this controversy raised."

Funding Your Projects from the Crowd

"Crowdfunding inverts much that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive experience. This panel brings together several perspectives from the world of crowdfunding to explain different approaches to raising money from the audience for bloggers, artists, podcasters, developers, filmmakers, musicians, and more."

Wikipedia Gets an Upgrade: Collaborative Video

We can't really get away with talking about the wild world of online publishing without mentioning one of the founding fathers of all that is interactive and communal - Wikipedia. But can Wikipedia really take the next step and go to video?

"Wikipedia is the most successful collaborative experiment in human history. Now it's getting a big upgrade: video. OGG Theora video paired with open source tech by Kaltura is evolving the wiki and prompting some big questions. Can wiki video work as well as wiki text? What does video mean to the Wikipedia community? How long until Grandma can hop in and improve the video entry on her favorite old crooner?"

Transmedia 2010: Are We There Yet?

While we're at it, not only have we left the printing press in the dust, but our standard categorization and assembly of media may be on the way out too. So, let's throw the baby out with the bathwater and get to talking transmedia. And you thought Wikipedia might be complicated.

"The promise and possibilities of transmedia storytelling have been on the horizon for several years. The concept involves immersive storytelling that utilizes multiple media outlets concurrently to enhance and advance the narrative. Some see this as a better way of totally involving an ever more fragmented and distracted audience. So join us for a "late breaking" assessment of the state of the movement. Has transmedia finally arrived?"

ReadWriteWeb's Party

Continuing along with the idea of traditional and less-traditional media, we'd love it if you stopped by our party on Sunday night! We're cohosting with NPR, PBS and a few others at KLRU's Legendary Austin City Limits Studio. We'll have live bands, Tex-Mex nosh, margaritas - the quintessential Austin experience. Free shuttles will be available at the Hilton.

How To Save Journalism

With Drew Curtis of Fark, Jeff Webber of USAToday, Kelly McBride of The Poynter Institute and Matthew Palevsky of The Huffington Post, find out how the Internet is going to save, not kill, jouarnalism.

"Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century."

A Brave New Future for Book Publishing

Bringing it back down to a realm we've almost forgotten, what about the life of the good old book? What's coming next? Will we break out of the binding?

"Call SXSW 2009's infamous ''New Think for Old Publishers'' (aka ''Geeks School New York'') a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them."

R.I.P. Content Management System

What better way to end your SXSW 2010 with a timely prediction of the death of CMS as we know it?

"The medium is the message. On the web, the medium is community. This shift has made legacy CMS products as outdated as scribes and printing presses. Open source technologies are disrupting this market and moving into mainstream enterprises. Join Drupal founder Dries Buytaert as he discusses how social publishing will bring content and community together."

Those are our SXSW Interaction recommendations for publishers of all stripes. If you've got suggestions or feedback, let us know in the comments! See you in Austin, folks!

Discuss

Thu, 11 Mar 2010 23:00:00 +0000

Amybeth Hale is a Talent Attraction Manager with AT&T’s Interactive Staffing team. She uses social technology to help drive awareness of job opportunities as well as interact with candidates. Connect with her on Twitter at @researchgoddess.

As conference season is upon us (including SXSW, of course), I began thinking about all the things one might need to survive and stay connected with a busy schedule of travel and networking. Personally, I’m headed to San Diego to attend both SourceCon and the ERE Spring Expo.

Then I remembered that I’m the proud owner of an iPhone, and that almost everything I’ll need to make it through is easily accessible and at the tip of my fingers. Here are some of the apps which I believe will help you navigate, stay connected, and meet new friends when you attend a conference.

Accommodations

1. Priceline Hotel Negotiator

If you’re the ultimate procrastinator and you haven’t yet booked a hotel, even on arrival at the conference, the Priceline Hotel Negotiator app is for you. It pairs a great deal-finder with some comic relief in the form of William Shatner, the Priceline Negotiator. Just load up this app and shake — you’ll get a chuckle and some sweet hotel deals within a radius of your current location.

Cost: Free

Connectivity

2. Free Wifi Finder

So you’ve booked a hotel, but the room doesn’t offer complimentary WiFi (grr!). This app will use your location to find some local spots that offer free WiFi access. You can tailor your results from as near as 0.1 mile away, to as far as 40 miles. You can also filter results by categories such as libraries, cafes, airports, and hotels. You could probably couple this app with the Priceline app to make sure you don’t book a hotel room without WiFi in the first place.

Cost: Free

Local Stuff

3. RobotVision

Let’s say you’re in a city you’ve never visited before, and you want to find some cool stuff to check out. Sure, you could use Yelp, but where’s the augmented reality fun in that? My former co-worker Tim Sears created this app, and it’s a neat way to find anything from ATMs, to gas stations, to hospitals, to movie theaters. Better yet, you can also check out who else is tweeting around you locally, who is sharing Flickr images, and learn about local attractions via Wikipedia and Bing search functionality. Note, this app works best with the iPhone 3GS.

Cost: $0.99

4. Foursquare

Foursquare is a great way to see who else is hanging out at the same locations as you, and the gaming element of earning badges for check-ins is just plain fun. You earn points for checking in to multiple places in one day and for being adventurous and going to new places. You can see what your friends have been up to, leave tips and to-do items for other travelers, and tweet out your locations so that others know what’s going on. At any social media-minded conference, there’s sure to be a lot of location-based networking to be done through Foursquare.

Cost: Free

5. Gowalla

Gowalla is very similar to Foursquare in terms of location-based social networking, though I personally like Gowalla’s graphic layout better. Gowalla also allows the creation of user-generated “trips” that you can take, like the SEC Football Stadium Trip, or the Austin BBQ Bonanza (for those headed to SXSW). Again, you can see where your friends have been and also see who else is hanging out at your current check-in location. It’s a great way to meet and make new friends at a conference.

Cost: Free

Pics and Vids

6. TwitPic Uploader

I fully intend to take a ton of pictures at both conferences I’m attending. Though I do intend to bring a fairly nice (and very large) digital camera, there’s no greater instant gratification than snapping a photo on your iPhone and sharing it with the world. The TwitPic app lets you do this in four simple steps: Choose a picture from either your camera or a photo album; Write a comment; Log into your Twitter account, and; Send away!

Cost: Free

7. Ustream Live Broadcaster

You want to share a really fun moment from the conference, but a still photo simply won’t do it justice. Or perhaps you want to share a little taste of a presentation, or do a live interview with another attendee. This app lets you stream live video from your iPhone directly through your Ustream channel. You can set it up to automatically tweet when you are live, as well as take instant polls from viewers. It’s an easy way to share some live moments with those who could not be there.

Cost: Free

Social

8. Facebook

This one’s a no-brainer. Who doesn’t have the Facebook app on their iPhone? Use it to keep up with your friends back home and share updates about your trip. Made a new contact at the conference? Just search for them in the app and add them as a Facebook friend.

Cost: Free

9. Brizzly

I’ve only recently been introduced to Brizzly, but I really love it. For those of us who manage multiple Twitter accounts, this is a great alternative to trying to navigate the mobile version of CoTweet (which currently does not have an iPhone app). With Brizzly, you can connect to up to five Twitter accounts, as well as Facebook, and keep on top of everything. You can also save searches and upload photos. The only functionality I miss is the column layout from TweetDeck, but Brizzly certainly gets the job done.

Tip: Create your Brizzly account on a computer before you download the app, as it makes for quicker set-up on the iPhone.

Cost: Free

10. Glympse

Glympse is a really cool app that lets you share your location with others. But it’s more than just a geo-tagger — it shares your ongoing location. Basically, you can create and share your own “breadcrumb trail.” You can set it so that people will be able to access your location and follow your movements from within five minutes, and up to four hours. This is a great way to share which sessions you’re in with fellow conference-goers so they can easily find you.

Cost: Free

11. WordPress

Like a good blogger, I plan to push some content to my readers while I’m at the conferences. Now I can do that right on my iPhone. This app works with both .com and self-hosted WordPress blogs. You can moderate comments as well as add and edit your posts from this app. It’s a nice little travel tool for bloggers who may not always have access to laptops or WiFi.

Cost: Free

12. beamME pro

You want to stay connected with your fellow conference-goers, but you a) Forgot to bring enough business cards, or b) Decided to “go green” and skip the paper cards all together. BeamME lets you e-mail, text, or tweet all of your contact information to someone instantly. BeamME users can easily reciprocate and shoot their information right back. Plus, your contact info arrives in a manner which can be downloaded in a nice, tidy vCard format.

Cost: Free

Do you have any other favorite apps that would be great for conferences? Add them in the comments below!

More iPhone resources from Mashable:

- 10 Essential iPhone Apps for Runners

- 10 Best iPhone Apps for Dog Lovers

- Top 10 iPhone Apps as Judged by Mashable Readers

- 10 Fun iPhone Apps for Beer Lovers

- Mashable’s New iPhone App: Download Today!

Tags: brizzly, conferences, facebook, foursquare, gowalla, iphone, iphone apps, List, Lists, Mobile 2.0, sxsw2010, twitpic, twitter, ustream, wifi, Wordpress

Thu, 11 Mar 2010 22:52:32 +0000

LivingSocial, once one of the top Facebook app developers but is now focused on online daily deals, has raised a warchest of $25 million from investors in a Series B funding round.

LivingSocial, based out of Washington, D.C., is the creator of the Visual Bookshelf, Pick Your 5, and Polls Facebook applications, all of which were popular during the Facebook app development gold rush that occurred in 2007 and 2008. Since then though, the company has shifted its focus on the lucrative market of daily deals — one dominated by Groupon, which garnered over 2 million U.S. visitors last month alone. Essentially the website promotes one big deal per city per day, mostly via a daily email newsletter.

To compete with its bigger competitor, LivingSocial has assembled a $25 million warchest from U.S. Venture Partners, Grotech Ventures, and Revolution, LLC (owned by former AOL CEO Steve Case). The company says it will use the funds to expand its LivingSocial Deals platform into more cities, starting today — Denver, Raleigh Durham, San Diego, and Chicago are all now get daily deals. The latter is interesting because Chicago is the home turf of Groupon.

The daily deals market may not be all that sexy, but it has proven to be profitable and popular. It makes sense that more companies want a piece of the pie that Groupon currently dominates. With $25 million, LivingSocial is now on par with the $30 million Groupon recently raised. A daily deals war looks to be brewing.

Thu, 11 Mar 2010 22:39:08 +0000

Most people in the world hear Hewlett-Packard and think "printers." And who can blame them? Since the relatively recent emphasis on the "HP" instead of "Hewlett-Packard," and the general consumer move away from printers, HP hasn't really done anything noteworthy — well, other than thrive despite the decline of the business in which they made their fortune. It's like the old joke about the bricklayer and the sheep — but instead of drowning their sorrows in gin, HP is drowning them in money in an effort to rebrand the company. To that end, they've created a series of ads with the questionable tagline "Let's Do Amazing." It's not much of a time investment: a few 30-second spots with Flight of the Conchords' Rhys Darby bumbling around some professionals who appreciate what HP does. Won't you join me for a look?
Thu, 11 Mar 2010 22:34:18 +0000

Tech-minded volunteers quickly pitched in with a variety of communication and data services in the days following the Haiti earthquake. One company -- crowdsourcing platform CrowdFlower -- repurposed its service as a text-message translation tool to aid Mission 4636. CrowdFlower founder and CEO Lukas Biewald shares his story in this guest post.

Before January 12, I knew little to nothing about Haiti or the role of crowdsourcing in disaster relief. My company, CrowdFlower, offers a crowdsourced labor platform to clients who are mostly Silicon Valley tech companies. The January earthquakes in Haiti ignited a completely new type of emergency response that involved the contributions of individuals, companies, NGOs, and staffed by thousands of volunteers around the world. On a more personal level, it led to the discovery of a very surprising application of our product.

Despite the massive devastation of buildings in Port-au-Prince, most of Haiti's cell tower infrastructure remained intact. Within 48 hours of the earthquake, Josh Nesbit of FrontlineSMS:Medic and Katie Stanton of the U.S. State Department convinced DigiCel, the largest telco in Haiti, to set up a short code -- "4636" -- that any individual could text for free to get help. Robert Munro of Energy for Opportunity and Brian Herbert set up a workflow where Kreyol-speaking volunteers could translate and classify the messages for aid workers to send relief.

Once the system was working, InSTEDD (in collaboration with Thompson Reuters) worked on the ground to broadcast the existence of the "4636" short code to as many Haitians as possible using radio and other means. Through word of mouth, the number of volunteer translators grew throughout the Haitian diaspora.

It was immediately clear that people were using this system to send absolutely urgent and heartbreaking messages. Here's a few examples:

"I am in the town of Jeremie in the Grand'Anse Department. My boyfriend died, I'm 8 months pregnant, I don't have any money. Whatever you can do for me will be a deliverance" (More info here.)

"My name is J. W. my brother is working in Unicef and I live in Carfour 11 Alentyerye I have 2 people that is still alive under the building still ! Send Help!" (More info here.)

As the volume of urgent messages grew, there became a growing need for a more robust workflow platform. At CrowdFlower we specialize in the creation and management of high volumes of microtasks completed by hundreds of thousands of online workers. The Haitian SMS translation and classification work, as well as the coordination of contributions by a large number of volunteers around the world, was a natural fit for our system. We began pulling in feeds of SMS messages, facilitating their translation and posting feeds of translated messages.

Before the first earthquake, Samasource (a nonprofit specializing in socially responsible outsourcing) had just set up a work center in Haiti. This Samasource service partner assumed a large amount of the earthquake relief responsibilities, providing not just labor for the emergency message routing but also creating badly-needed jobs on the ground. At peak volume in one hour we processed over 5,000 SMS messages.

Parts of the feed of emergency SMS messages -- and maps generated by Ushahidi -- are now used by a growing number of organizations, including the Red Cross, Plan International, charity:water, U.S. State Department, International Medical Corps, AIDG, USAID, FEMA, U.S. Coast Guard Task Force, World Food Program, SOUTHCOM, OFDA and UNDP.

Craig Clark of the Marine Corps commented on the text message project:

"I wish I had time to document to you every example, but there are too many and our operation is moving too fast ... I say with confidence that there are 100s of these kinds of [success] stories. The Marine Corps is using your project every second of the day to get aid and assistance to the people that need it most."

A few weeks after the first earthquake, I was invited to Haiti immediately on the heels of a sales trip to Europe. The contrast between these two trips was striking. Driving through Port-au-Prince and seeing so many collapsed buildings gave me a sobering understanding of how 200,000 people died in this crisis. Meeting with survivors of the quake was a testament to their motivation to rebuild their country.

The massive number of volunteers and the workforce quickly brought online by Samasource means that there’s very low latency when someone sends an emergency message. For messages like "Non mwen se luÇaint luÇoit madanm mwen ansent li rive lè poul akouche nou nan dèlma 31 ri maryen n 21 nan lakou legliz apostolik anfas site jeremi, mpa" ("condition bloody about. undergoing children delivery corner of delmas 31 and rue marine") it is crucial not just to be fast, but to have local knowledge to get the exact longitude and latitude from an ambiguous 140 character message as well as an accurate classification so that the right aid agency can be deployed. In this case there was a happy ending, USGS responded "just got emergency SMS, child delivery, USCG are acting, and, the GPS coordinates of the location we got from someone of your team were 100% accurate!"

The advantages of a flexible crowdsourcing workflow to managing disaster relief are huge. Businesses like crowdsourced work because they don’t have to plan unknown work capacity in advance, and managing a crisis is an extreme version of this problem. There would be no practical way to have thousands of trained Kreyol speakers ready to handle emergency text messages, but through viral channels and a microtask framework it was possible to have thousands of people around the world doing mission-critical work within days.

When you run a company, you worry constantly about whether or not your product is something that your customers really want, whether or not your product is a necessary solution, whether or not it is reliable, etc. It was clear to me through Mission 4636 that our product was capable of not merely changing lives, but of saving them. As saddening as it is to reflect on the devastation and mortality caused by the Haiti earthquakes, the collaborative impact of Mission 4636 is truly inspirational. I hope it will become the model for future emergency relief efforts.

You can learn more at mission4636.org and via the following video:

Mission 4636 from CrowdFlower on Vimeo.

Thu, 11 Mar 2010 14:25:00 +0000

Google has announced the initial roll-out of a new feature for its mobile product search: Local inventory checks. This means that you can look for a product and then find out if a store near you has it in stock.

To try out the new “in stock nearby” feature, go to Google.com on your iPhone, webOS, or Android phone (basically anything that uses Mobile WebKit) and then select “Shopping” from the “More” link. As long as you have enabled your location, when you search for a product, it will let you know in the results if a store nearby has it in stock.

For instance, I want to get a new Blu-ray player for my bedroom, and I’m thinking about getting the LG BD-570. Searching for this tells me that Best Buy carries it and that it is in-stock nearby. When I click on that link, I get a listing of stores based on their proximity to where I am, and whether or not the product is in stock. From here, I can either get directions to the store or call them directly.

It’s a pretty cool concept, albeit limited with only a few stores in the program right now. It certainly adds a more useful element to local shopping, especially while on the go. We’d love to see this rolled into the Google Shopper app for Android too.

What do you think of being able to check inventory levels from Google? Do you use Google’s mobile product search? Let us know!

Tags: best buy, Google, Google mobile, Google Mobile Search, Mobile 2.0, sears, shopping, williams sonoma

Thu, 11 Mar 2010 22:23:23 +0000

Foursquare means business. The 1-year-old startup now has a huge brand — Starbucks — using its platform to test out an experimental customer rewards program.

Starting today, frequent Starbucks visitors who check in at retail locations using Foursquare will earn customer rewards. Although there’s no financial incentive or free coffee to begin with, customers can unlock the “Barista badge” after five checkins.

Of course that’s just the beginning; the coffee behemoth plans to use Foursquare as a testing ground for alternative reward strategies and to unlock “the pulse of the experience” for each store.

If you think this is a straight-up play to offer location-based mobile coupons, think again. The New York Times Bits Blog writes that the company is “hoping to use Foursquare to provide even more meaningful prizes, like invitations to special events, photo-sharing or online reputation scores.”

As Starbucks figures out how best to leverage the checkin, we have to step back and appreciate the magnitude of this decision. With Starbucks on board, there’s no question that Foursquare has all the tools necessary to appeal to — and reach — a mainstream audience. Plus, now that a second company (the first was Tasti D-Lite) is tapping into Foursquare as a loyalty program platform, the additional proof of concept will pave the way for other businesses to follow suit.

[img credit: Bits blog]

Reviews: Foursquare

Tags: foursquare, MARKETING, starbucks

Thu, 11 Mar 2010 22:02:06 +0000

It seems like in the past few months Google has relentlessly released new applications, some of which perhaps could have used some more baking in the oven before they were unleashed on the general public. To some it's becoming a tiresome exercise simply to try to keep up with everything that Google is doing week in and week out. But there is a method to the madness, and it has a lot more to do with Google's bottom line than you may think.

We all know that the way the search engine giant makes money is through advertising - over $23 billion in 2009 - but what may surprise you is that its advertising-based revenue comes almost exclusively from sites that are owned by Google.

Sponsor

Guest author Daniel Cawrey is a freelance writer and tech enthusiast, among other things. You can check out his latest musings in blog form at thechromesource, where he writes about Chrome browser, Chrome OS and just plain Google in general.

Take a look at this graph from the Silicon Valley Insider that depicts the location of advertising and the dollars associated with it:

Ever increasingly, Google is relying on itself to make money through its own real estate - places where it can position the ads that advertisers purchase. This is a concern for publishers that rely on Google for revenue through Adsense because there has to be a point at which this is no longer a profitable exercise for the company.

If it reaches that point, Google will essentially be subsidizing publishers. And it may not have a choice but to keep doing so. Because without fresh content creation, what is there for users to search for on the Internet that is of value? The main tenet of the search business is to provide quality results, and while that may be the case now, if publisher's Adsense revenues were affected, one can wonder what kind of effect that would have on content.

So although Google may have made some mistakes with applications like Buzz, along with the half-hearted emergence and now slow death of features like Gears, expect them to continue to increasing space for content to grow, even if that means one of several strategies:

Become an ISP

An experimental program has been announced whereby Google will provide gigabit service via fiber directly to homes in select markets. Interested municipalities and community organizations are encouraged to submit a proposal for this right. At the World Mobile Congress, CEO Eric Schmidt talked about the goal of this program being purely experimental, which means showing infrastructure operators such as cable companies that this is possible, rather than Google becoming a full fledged ISP. But once the fiber has been rolled out, it doesn't roll back in, does it? How long does the "experiment" last?

Trounce the Competition in the Browser Wars

Google's Chrome browser is getting a lucky break over the next few weeks. That's because Windows users in Europe who use Internet Explorer will be getting an update to their machines notifying them about browser choices that they have. This is in response to the European Union's ruling that Microsoft's practice of bundling Internet Explorer with Windows restricts competition. While the update offers many browser choices, the result will be a boost to market share for Chrome. It has steadily grown in popularity and already has roughly 5% of the market since emerging in 2008.

Offer Computing Architecture to Device Manufacturers Completely Free

We've seen this already with Android, and it appears that the no-cost operating system has basically saved Motorola from a fall to obscurity with its release of the Droid. Expect to see more of these developments as 2010 unfolds with Chrome OS attempting to break into not only the netbook market, but also tablets and smartbooks, which fill the gap between a high end mobile phone and a netbook.

So when you hear these new announcements of applications and services that Google rolls out, think of content. Think of how they can better deliver information to users. They want it to be as easy and as seamless as possible. While sometimes these initiatives don't always work out, they aren't going to stop trying.

Discuss

Thu, 11 Mar 2010 22:00:00 +0000

Mashable is proud to support the WeCanEndThis campaign, the Official Cause Project of SXSW.

WeCanEndThis offers the entire SXSWi community the opportunity to work together with Feeding America, Share Our Strength and Capital Area Food Bank of Texas to help solve a major social issue. There are three main ways to get involved: Commit, Brainstorm and Donate.

1. Commit to End Hunger: Go to WeCanEndThis.com and donate a “Digital Can.”

- Each digital can is a vote for your state

- Top 10 states receive 150,000 real meals each from Tyson Foods

- Last day to donate a “Digital Can” is March 18 at 5 p.m. EST

2. Brainstorm: Join the Cause Lab on Monday, March 15, where innovators from all disciplines can come to the Austin Suite (3rd floor of convention center) to solve three main challenges:

- How do we design a hunger-free community?

- How do we humanize hunger using data?

- How do we accelerate local action?

3. Donate: Donating money benefits Share our Strength, Feeding America and Capital Area Food Bank of Texas. The goal is to raise $25,000 to trigger a matching grant from the ConAgra Foods Foundation.

Bonus: Share and Follow on Twitter (@WeCanEndThis) and Facebook

Reviews: Facebook, Twitter

Tags: sxsw, sxswi, wecanendthis

Thu, 11 Mar 2010 21:43:28 +0000

With over 26,000 followers, West Hollywood’s Roxy Theatre is the most popular club on Twitter. Just short of half a decade earlier, however, the fortunes of the historic venue and many of its neighbors on LA’s infamous Sunset Strip were waning and in need of serious attitude adjustment.

We had a chance to talk with Nic Adler, owner of The Roxy and the man behind the club’s transformation from “castle on the hill” to social media juggernaut, about how Twitter and other tools helped not only reverse the fortunes of businesses on the Strip, but build up a stronger, more vibrant local community.

If you’re a small business wondering how social media can be relevant to you, someone in public relations looking for creative ideas, or an organization looking to take your first steps into the waters of social media, you’ll want to read on for a resounding success story and a number of practical tips. If you’re a music fan, don’t touch that dial or miss a slice of history.

The Roxy’s Social Media Transformation

The Roxy Theatre has been graced by numerous musical legends in its 37-year history, from Motley Crue to Nirvana to Bob Marley to a venerable pantheon of who’s who in rock history. The Rocky Horror Show and Pee-Wee Herman were launched there, and the upstairs bar was a regular hangout for folks like John Lennon, Alice Cooper, Keith Moon, and John Belushi.

Fast-forward to the mid-2000s though, and the grunge scene had come and gone, displacing a good chunk of what was once perceived as an unstoppable draw to the Strip — one that had easily brought in locals and tourists alike. “The Strip has always been busy and always had relevance, but in the last 10 years we hadn’t had our best 10 years,” says owner Nic Adler, son of one of the club’s founders (Lou Adler, legendary manager and producer of artists including The Mamas & the Papas, Carole King, and Sam Cooke).

Part of the problem? The “velvet rope” mentality. “We on the Sunset Strip just thought we were on this golden hilltop, that we don’t have to listen. And we just created these walls around the venues, almost like these castles on the hill, and stopped talking with each other, and didn’t really participate with each other.”

What ended up turning the fortunes of not only The Roxy but a good chunk of other businesses on the Strip? A creative and unique social media campaign that began to build offline community using online tools. “We switched over to a blog format about three and a half years ago, and started to understand that there was this conversation going on. And that we could participate,” says Adler of their first steps into social media.

Local Business: Cooperation or Coopetition?

Early on, the club faced the question of how to approach their nearby neighbors and ostensible competitors for the time and dollars of Sunset Strip clientele. “We got on Twitter pretty early, May 2007, and we got up to about 10,000 followers. The Viper Room had just gone through some new ownership and they popped up and started tweeting. We had this conversation in the office, wondering ’should we retweet them?’ We have these 10,000 followers who would probably be into the Viper Room — do we do this ‘coopetition’ thing?”

Deciding to retweet them ended up being the best choice, because shortly afterward, a new bond was formed and other clubs on the Strip began to take notice. The Comedy Store down the street got on Twitter and joined the conversation, and “from there it just went from one business to the next, and it just grew. And because we had started this new relationship — a clean slate — it didn’t have anything to do with the bookers, or who had more people at their show, or anything. It was a whole new relationship that was created online with the clubs.”

Beyond revitalizing an audience of patrons (which we’ll talk more about in a bit), the Sunset Strip’s embracing of social media led to a regrouping of business owners who are taking a fresh approach to their local community. From creative adoption of Twitter and other tools, The Roxy and its neighbors discovered “we can revive ourselves and take a fresh look at what’s happening out there and not only get the actual customers back, but even affect the government — I know that sounds crazy, but literally, we go down to the city council meeting together and there’s 40 business there. And we’re all talking together and we’ve become a really strong voice within our city to get things done.”

Getting Creative With Twitter

From rewarding loyal club fans to transforming customer service, Adler relayed some creative and unique initiatives that The Roxy and other businesses on the Strip have employed to great effect. A “Tweet Crawl” event was first held in July 2009, where several businesses partnered up to invite the Twitter community for an all-night mosey down Sunset Boulevard with free access to clubs, food and drink specials, and hidden prizes and giveaways handed out via clues on Twitter. Now in its third incarnation, the most recent Tweet Crawl grew the participating crowd from 40-50 up to around 100 crawlers. “Something I miss from my youth is seeing people walk on the Strip and go from business to business. So not only are we doing this community thing online, but we’re actually getting these people to go to these places.”

Another initiative, Club Rox, sold 100 “all-you-can-eat” annual passes to the club for $100 each. Buyers get as many shows per year as they want to attend, front-of-the-line access, a special custom drink menu, and half price deals on everything at the bar. The passes, only advertised on Twitter, sold out in three days and had a far more positive effect than Adler and his team expected. “It created this group of 100 people who are so passionate about The Roxy, and there are people who have come to over 20 shows already this year. We thought we were getting something maybe financially, but we ended up getting this voice of this group of people who are super positive about The Roxy and love music.”

The group avidly uses the Twitter hashtag #ontherox to represent themselves. “They’re one of our greatest assets. They talk about the shows all the time, they always tweet when they’re here,” says Adler.

Also just launched is the Sunset Strip VIP Pass program, which gives any customer staying at participating Strip hotels free front-of-the-line access to participating clubs. The initiative runs for the next six months through the summer, and encourages tourists on the Strip to stay in the area instead of hopping in the car to drive over to Hollywood or Universal City. “Personally I’ve done it a million times and it’s one of my favorite things to go see three or four bands in a night and hang out on the Strip,” says Adler of the VIP program.

The Real Sunset Strip is a weekly weekend Ustream show that aggregates the news and events of the week from around the various venues on the Strip. Photographers send in photos from the week’s events, celebrities come down for interviews, and Adler et al grab passersby on the street for short segments. Sometimes they’ll broadcast right from within the venue. “The club is going on but there’s a TV show happening right in the middle of it. That’s been a great way to tie the different businesses together.”

Adler had a robust Wi-Fi system put into The Roxy specifically to encourage patrons to livestream during shows, share photos from the club, and generally get content out surrounding what’s going on at the venue. Licensing issues prevent the club from doing the official livestream events it has long been interested in. Lots of companies are also interested in partnering on livestreams, but “you can’t get any bands to do it because they don’t have the right to give away their own music when they show up here, and who’s going to get a lawyer to go through contracts with all these bands?” So instead, the in-house Wi-Fi provides a platform for the audience to do their own livestreaming, and The Roxy will retweet the links. Adler says, “I’ll go down during the soundcheck and do 10 minutes of Ustream on the phone and people love it. They eat it up.”

And of course, giveaways are also a popular and frequent method of both bringing in repeat business and giving something back to loyal customers. Offers like “the next 5 people to hit us up get two pairs of tickets and VIP passes,” or “the next person to hit us up gets a month of Roxy shows,” often do well. The people who win are the ones who actually show up. They’re happy about the experience, and they tell their friends. “It’s a positive cycle that’s starting to happen not just at The Roxy but all over the Strip,” said Adler.

Other Social Media Tools

While Adler doesn’t see more traditional methods of marketing going away any time soon — “We still have a publicist, we still have a street team that comes and picks up their fliers on Tuesday to distribute them. I don’t think you can totally write it off,” — he sees social media as essentially a no-brainer for businesses to get into. “It’s a [much] better way to do business. Be honest and keep that conversation going.” Nevertheless, it might not be any singular tool that will do the trick, and it behooves companies to investigate what methods their audience uses to find them and make sure they have a presence there. “People find you in many different ways, and you have to find out how people do that — it’s constantly changing.”

Tools like Foursquare are becoming more relevant especially to local business, although Adler still sees that as something “on the horizon. I would love that Foursquare were stronger.” Nevertheless, depending on the nature of your business, diving into emerging tools might help you reach the right audience. “With LA, it’s a different kind of market than Main Street America. If you have that person who’s on Foursquare, it’s usually someone that’s a first-adopter — someone that other people are listening to and watching to find out the next thing.”

Facebook is another staple these days, and Adler had great things to say about the social network’s ad platform and its ability to finely target a desired audience. “I discovered how amazing the ads are on Facebook. If I can get that target number down to 5,000 people, that’s who I want to be advertising to. I don’t think it really helps to go to 100,000 people; I think your ad gets lost. Getting very specific works.”

Still, Twitter remains a primary tool for The Roxy and other clubs on the Strip for a number of reasons, one of which is immediacy. A patron’s tweet about a weak gin and tonic earned her a visit from Adler and a complementary drink refresh. “It was kind of an awkward moment because she’s like, ‘Oh, are you stalking me?’ [laughs] But it turned into a good thing because she ended up being happy. It’s actually brought [customer service] at The Roxy to an amazing level … Having that relationship will really bring people back.”

Having a large number of followers and clout on Twitter also becomes a draw for the bands that play at The Roxy. “Our social media is starting to be a reason for bands to play here because they want that Twitter contest, or whatever influence we might have out there on Twitter — they want a piece of that. That part makes Twitter important.” Twitter is used to knit together the entire experience of a show as well. These days, many bands and their individual members are on Twitter, in addition to the audience. “We do maybe two or three actual tweets [per] day, maximum, and then the rest of them are really using other tweets to tell our message — whether it’s a fan that’s talking about the band, or the band talking about their experience, or connecting up the people who are thinking of coming to a show. It’s a little easier and faster to connect on Twitter than on Facebook.”

Mobility is also key, and access to Twitter from almost any phone, whether smartphone or not, simply makes it more accessible in that regard. “Facebook to me is someone at home, whereas Twitter I feel is someone on the go. They’re either coming to the venue or figuring out where to go — it’s more mobile.”

Advice for Local Businesses and How to Get Started

What if you’re a small business just trying to get started with social media? Adler had some good advice on how to dive in, and primary among the concepts is to start slowly. “It almost sounds old school now, but just starting with a blog was a huge step into everything. It’s like Twitter in slow-motion. For someone that is just coming into this, it teaches you about content.” It’s also a great introduction to bi-directional conversation for brands. “…the comments on the blog — it was my first time listening to what people had to say about what I was putting out there. It’s an awesome moment.”

Adler also speaks to defining your business’s personality as a key component in developing a voice online. “The personality — whether it is on your blog or Facebook or Twitter — make sure that the personality of your business is apparent. That’s a huge step for a lot of businesses because a lot of them don’t even know their personality … What if your business was a person? How would it act and interact with people? Most businesses probably couldn’t give you that answer. But I think defining that and learning what that is was a huge part of our growth here.”

Using Twitter to gather information is also a powerful way to bring the huge amount of new data that’s out there to bear on your business knowledge. “Being able to track the bands in the weeks coming up to the show is great. You can learn a lot about a band and their fans: What kind of drink specials should we have? Is this a Dewar’s crowd or a Bud Light crowd? There’s a lot of data out there we collect. Also when people leave, we want to hear that exit comment. And we’re the first to do something about it — if it wasn’t a positive experience, we want to fix it.”

Building an audience online also helps solve one of the problems that’s often referred to as a business’s number one fear about embracing social media: What happens if and when people are making negative comments? Building up a supportive community can help crowdsource a way of dealing with that. “If someone tweets something like ‘The Roxy is old,’ I can’t wait to retweet them and say, ‘anyone want to tackle this one?’ because literally 40-50 people will tweet back with supportive messages. So you have this awesome community that starts to back you once you define yourself.”

Overall, for businesses just getting started with social media, the key point is to start slowly. “Starting small was key for us. We went from a calendar-style website that was one page and hadn’t been updated in 2 years, to a blog and all of this.” At first, “I thought it was advertising — that doing the blog was an advertising tool. It turned out to not be that. It turned out to be more of a roadmap of what we should be doing and who we are.”

Nic Adler joins The Comedy Store’s Alf LaMont and The Viper Room’s Nathan Levinson at SXSW 2010 for a panel entitled “A Social Media Case Study of L.A.’s Sunset Strip” on Thursday, March 18 at 3:30pm.

Connect with The Roxy:

- On Twitter

- On their home page

- On MySpace

- On YouTube

- On Flickr

[Image Credit: Totallylikeduh!]

Reviews: Facebook, Foursquare, Netalab on Twitter, Twitter, ustream

Tags: blogging, BLOGS, business, interview, live music, MARKETING, music, roxy, small business, social media, twitter

Thu, 11 Mar 2010 21:24:07 +0000

Most Firefox users have upgraded to Firefox 3.6. The stragglers who haven't may have their reasons, but Mozilla is starting to pressure them.

Originally posted at The Download Blog

Thu, 11 Mar 2010 21:21:00 +0000

Apple has set the standard that once every year they will release a new version of the iPhone. It stands to reason that this year will be no different, with a new model likely coming sometime this summer. But arguably just as important as Apple's hardware refresh is the accompanying software refresh that comes with it as well. And that's why it shouldn't be surprising at all that whispers of iPhone OS 4.0 are starting to grow. But this year, the timeline appears a bit off. As AppleInsider reported today, iPhone OS 4.0 is likely to deliver multitasking support. If true, that will make it perhaps the most important OS upgrade for the platform yet. However, in reporting the news, AppleInsider also notes that the software, "remains under development and reportedly has a quite 'way to go' before it's ready for prime time." Looking back at the iPhone OS SDK history you'll notice a constant: Apple has released the beta builds in March the past two years. We're already well into March this year, and so far, no word about Apple being close to doing the same.
Thu, 11 Mar 2010 21:16:45 +0000

The Web is huge. And growing. Faster everyday. It's almost like an ocean where there's no evaporation (the data on the Web stays there virtually forever), but yet, it's always raining in it. The rain is the new content that's added into the ocean.

Every tweet is a drop, every blog post is a drop, every check-in is a drop that falls into the ocean. This ocean is almost constantly under a tropical storm in some places, like Twitter or Facebook.

Sponsor

Guest author Julien Genestoux is the founder and CEO of Superfeedr, a company dedicated at making RSS and Atom feeds realtime. It has implemented PubSubHubbub from day one and now host several hubs, including ReadWriteWeb, Tumblr, Posterous and Gawker. Follow Julien on Twitter.

When you're a search engine, you obviously have an exhaustivity requirement. You can't really skip on indexing the Indian Ocean. Google sends its bo(a)ts all over the ocean where it's raining to update its index. However, the ocean is growing so fast that it will eventually become harder and harder to stay exhaustive.

Unfortunately, not only the ocean is growing, but it's also raining more, which means that if a bo(a)t is away from a zone for too long, when it will be back it will have changed tremendously. That's what happens when you see results in a search engine that are 1- or 2-years old, or even older. They're not wrong, they're just often inaccurate, but rank well.

It's a real technical problem for search engines to know where to send their bo(a)ts, and at the right time! And when Google says they're going to feed their search index with PubSubHubbub data, that's what they're trying to do: save a little bit on the boats.

I strongly disagree with John Battelle when he says this is not a huge deal. My take is that he sees this only as a great technical and infrastructure opportunity for Google, not so much as an immediate benefit for the end user. I strongly disagree - and so do you. You disagreed when you typed "earthquake" into Twitter Search, or even "hudson crash", or "Mickael Jackson". At that point, you knew that Google wasn't able to provide you with the information you were looking for, and this is a massive loss for Google.

Google will have a hard time getting this brain share back. The first thing it needs to do is to actually have results that date back from the minute when people look for these things.

You may argue that if you search 10 times a day on Google, you go maybe once a week to Twitter search. I'm the same, no worries. Yet, I know that Twitter is much better than Google at contextualization. When I do a search on Google, I expect to find the absolute truth. If I look for earthquake, I'm looking at facts about earthquakes: pictures or maybe historical data. If I look for earthquake on Twitter, I'm looking for context; I want what is being said about earthquakes now (and here!).

As a matter of facts, Google always had a lot of issues about context because they know so little about the people who search there (or maybe they know a lot, but don't want to scare us). Adding PubSubHubbub is a way for them to be able to take the "time dimension" back. They many never have the conversations that Twitter has, but they will have a much bigger ocean of data than Twitter's sea of Tweets

Photo by Pam Roth.

Discuss

Thu, 11 Mar 2010 21:00:00 +0000

As I've made abundantly clear over the past several days, just about every service that has anything to do with location is launching something at the SXSW festival which starts tomorrow in Austin, Texas. Don't believe me, here's a small sampling (Foursquare, Gowalla, Loopt, Whrrl, Plancast, Brizzly, Twitter). So, how are you going to wrap your head around all this location data? SimpleGeo has an awesome way. Vicarious.ly is a real-time location-based stream of information presented in a nice visual way. While the plan is to eventually launch one for many different cities around the U.S. and eventually the world, the first one is based around Austin, for SXSW. To make it, SimpleGeo partnered with BlockChalk, Brightkite, Bump Technologies, Flickr, Fwix, Foursquare, Gowalla, and Twitter to pull all of their location data and place it both in a constantly-updating stream, and put data points on a Google Map at the top of the page. These data points are represented by the logos of the various companies, so it's easy to follow visually.
Thu, 11 Mar 2010 20:59:20 +0000