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+ Which Service Has The Best Welcome Message? (Hint: Pin Carefully!)

WelcomeTwo days ago, I received an invite to Pinterest. (I know, I'm late.) After signing up, I pretty much ignored the welcome message, just as I do with most services. But last night I decided to get myself caught up after the Crunchies, and started reading through all my unread emails (even the ones from Nigerian royal's relatives) and found myself actually reading through the Pinterest welcome email, too. It's wonderful, and the reason it's wonderful comes down to just one bullet point:
Pin carefully! As one of the first members of Pinterest, your pins will help set the tone for the whole community. Use big images, write thoughtful descriptions, and pin things you really love. Also, no nudity :)

Sat, 04 Feb 2012 14:00:11 +0000

+ [STUDY] Jonesing For A Retweet: Twitter Harder To Resist Than Cigarettes And Booze

shutterstock_booze.jpgSleep, sex and...Twitter?

A new study suggests that people are more likely to give into the urge to check email and their Twitter account than they are to smoke cigarettes or drink alcohol. While the study headed by Wilhelm Hofmann of Chicago University's Booth Business School was limited in size, covering just 205 people between the ages of 18 and 85, it seems to confirm what many of us have suspected for years.

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"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," Hofmann told the Guardian.

The study was primarily focused on willpower as opposed to addiction, and the moments when people were forced to resist urges to partake in an activity or deal with conflicting urges, such as the urge to sleep and the urge to stay out socializing. Sleep and sex generally trumped other urges, but checking media and work were generally put ahead of socializing and shopping urges.

"Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success," Hofmann said.

The study found that resistance to all urges declined as the day wore on, and that people seem to do a better job of resisting the urge to smoke or drink than many may have thought, given the addictive nature of both.

"With cigarettes and alcohol there are more costs - long-term as well as monetary - and the opportunity may not always be the right one," Hofmann said. "So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time."

Photo courtesy of ShutterStock.

Discuss



Sat, 04 Feb 2012 13:15:21 +0000

+ Daily Crunch: Zen

1539Here are some recent stories on TechCrunch Gadgets: The Zen Table Practices Mindfulness So You Don’t Have To The Wheel: What Is The Foxconn Debate Really About? iModela Adds CNC Milling To Your Home 3D Printing Arsenal
Sat, 04 Feb 2012 09:00:46 +0000

+ 7 stories to read this weekend

What a week! Most of the world was obsessing over the mother of all IPOs -- Facebook. So no surprise, I had to include some good writing on the subject. I have already started looking beyond the social internet and got some good pointers for that.
Sat, 04 Feb 2012 08:00:26 +0000

+ Stylitics Is an Analytics Dashboard for Your Closet [INVITES]

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st
Sat, 04 Feb 2012 04:59:18 +0000

+ Facebook Javascript API Goes Down, Taking Down Likes, Comments And Apps With It

Screen Shot 2012-02-03 at 8.18.55 PMI dare you to Facebook Like or even comment on this post. You can't, because the Facebook Javascript API, the backend system which allows developer applications and Facebook's own apps like Likes and Comments to communicate with the data available on the social network, is down, and has been down for at least an hour as far as I can tell, begging the question, "If article falls on a blog and no one Likes it, does it make a sound?"
Sat, 04 Feb 2012 04:22:57 +0000

+ Investors Drive $ZNGA Up 26% In Two Days Following Facebook IPO Filing

Screen Shot 2012-02-03 at 6.46.46 PMThose of us who have been following the social gaming industry already know that Zynga has made up a big portion of Facebook's revenues. But lots of public investors only seem to have gotten the memo on Wednesday evening, when Facebook's S-1 filing revealed that the developer made up 12% of its total revenues, or $445 million. In the two days since, Zynga's stock has gone up more than 26%, to close at $13.39 this evening.
Sat, 04 Feb 2012 03:54:13 +0000

+ I Use Wikipedia More Than Makeup

Screen Shot 2012-02-03 at 7.23.35 PMI just donated $40 to Wikipedia, because I promised myself I would every time I poked fun at its Holiday donation drive and then just never got around to it. Did you know that you could actually donate during the off-season (Via the covert "Donate to Wikipedia" link at the far left of each individual entry page)? I didn't, before I asked Wikipedia founder Jimmy Wales whether it was possible to donate in the off-season. Spoiler alert, it is. My 40 bucks got me, in addition to the very sweet 'Thank You' letter below, the satisfaction of paying duly for something I use all the time.
Sat, 04 Feb 2012 03:27:07 +0000

+ Like Testing New Apps? BetaBait Will Hook You Up

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st
Sat, 04 Feb 2012 03:25:38 +0000

+ Google Adjusts Political Posture With Sponsorship Of Conservative Conference

redbluIn interesting but ultimately not very shocking news, Google has signed on as a major sponsor of the Conservative Political Action Conference, which is more or less what it sounds like. Not that there's anything wrong with that. It's just a little odd seeing Google, which is becoming increasingly political, listed next to such organizations as the Koch Institute, the Heritage Foundation, and the NRA. But this isn't the moment Google comes out as a closet Republican. It's actually quite in keeping with Google's position of aggressive neutrality.
Sat, 04 Feb 2012 02:09:02 +0000

+ 4 Ways to Tweet as a Visual Brand

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media an
Sat, 04 Feb 2012 02:06:00 +0000

+ Survey says: Hollywood could make more money without windows

A survey conducted by BTIG analyst Richard Greenfield shows that Hollywood studios would likely make more revenue with the collapse of movie windows. More importantly, those sales would come with better margins since they wouldn't be sharing with exhibitors.
Sat, 04 Feb 2012 01:46:03 +0000

+ Olapic’s Crowd-Sourced Photo Campaigns Becoming a Sports Trend

Crowd-sourced social photo sharing appears to be the latest community engagement trend among professional sports teams, largely powered by the o…
Sat, 04 Feb 2012 01:45:31 +0000

+ The Strange and Epic Lifestyle of Megaupload’s Kim Dotcom

If you’re not aware of Kim Dotcom, the man who changed his last name to pay homage to the World Wide Web, we offer you this brief history…
Sat, 04 Feb 2012 01:27:11 +0000

+ 10 Hot Web Startups Changing the Face of Retail

In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now,…
Sat, 04 Feb 2012 01:07:24 +0000

+ Donald Trump, Deion Sanders and Apolo Ohno Star in Century 21′s Super Bowl Ad [VIDEO]

Century 21 has enlisted a team of celebrities for its first-ever Super Bowl commercial. Reality TV star and business mogul Donald Trump, Pro…
Sat, 04 Feb 2012 00:53:46 +0000

+ Travel Website Lets You Book Flights Featuring Wi-Fi, Live TV

Travel is so much easier when you’re prepared and know what to expect. Airfare shopping website CheapAir.com now lets you find out which f…
Sat, 04 Feb 2012 00:49:44 +0000

+ Why the "S&%t X Says to Y" Version of This Meme Exploded

Shit-White-Girls-Black-Girls.jpg"The thing about memes is that through repetition, they create a shared language," says Professor Julie Levin Russo, an adjunct assistant professor at Brown's Modern Culture & Media Program. "If you understand the premise of the meme, you can communicate a lot very easily, with whatever twist you're putting on the meme structure."

On Jan 4, the "Shit Girls Say" meme was radically transformed. New York-based graphic designer & video blogger Franchesca Ramsey a.k.a. Chescaleigh unleashed "Shit White Girls Say to Black Girls", and it blew up the Internet. In the video, Ramsey plays her blonde-haired white friend who she portrays as curiously confused, and innocently ignorant. "Why isn't there a white entertainment television? The Jews were slaves too, and you don't hear us complaining all the time," Chescaleigh as-white-girl asks the camera. She portrays her friend as at times confused ("Is this racist?") other times annoyed. Overall, her white friend is completely unaware of fundamental cultural and racial differences between her and her black friend. It's these awkward moments that fuel the humor of this viral video.

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When Franchesca appeared on Anderson Cooper a few days after the video blew up, Cooper asked *the question* that mainstream media was dying to know: Is the video racist?

"I don't think that talking about ignorance is racist," Franchesca tells Cooper. "And like I said, I'm not labeling anyone racist because that would infer that the statements were saying someone was better than another race - and that's not what any of the statements are doing." Shortly after her Anderson Cooper appearance, Franchesca produced a sequel, "Shit White Girls Say to Black Girls Part 2."

Soon, more "Shit X Says to Y" versions of the meme began to appear. "Shit White Girls Say to Brown (Desi/Indian) Girls" features an Indian woman portraying her white girlfriend, who asks questions like "Do you want to go to 7-11? Oh oops, is that racist?" It is cutting, and points to some of the underlying racism that Indian-Americans experience regularly.

In "Shit White Guys Say to Asian Girls," actor/comedian Cindy Fang dresses in drag, playing a white dude and points out some of the obnoxious, arrogant statements that some white guys say to Asian women. "Sorry, I have a hard time telling Asians apart," she says, with a tone that conveys how the white guy she is portraying doesn't feel like trying to educate himself. He is blissful in his ignorance. And then, a blatantly racist statement: "Why do they call it Bangkok? They should call it Bang Pussy!!!" This video speaks to the painful sexism and racism that Asian women experience.

Of course, it's just comedy - and the talented Fang masterfully exaggerates these statements to hammer home the crass, yet serious joke. Moreso than "Shit White Girls Say to Black Girls," "Shit White Guys Say to Asian Girls" is doubly as biting, taking swipes at sex and race relations. It's almost as upsetting as "Shit Asian Girls Say", another version of the original "Shit Girls Say" meme.

In Latoya Peterson's blog post "Exploring the Problematic and Subversive Shit People Say [Meme-ology]" on Racialicious, she notes that it isn't until "Shit Black Gays Say" (and part 2) and "Shit Southern Gay Guys Say" that the viewer starts to see the performer's subjective interpretation of themselves.

"It's notable that these videos are the principals representing themselves (as opposed to someone else's interpretation of them), perhaps since these groups are still so invisible in the public eye that no one else but them could speak to their experience," writes Peterson.

How "Shit White Girls Say to Black Girls" Shifted the Conversation

"There's a way in which the meme format allows for a more granular renditions of identity than you often see in mass culture," says Professor Russo.

Chescaleigh's video shifted the focus from the narrator as subject to the narrator as a vehicle for social critique. Now X is saying something to Y. Previously, X was either speaking for themselves, or portraying the stereotypical subject, usually in drag.

"Do you know the guy at the liquor store? I mean, I assume you guys all know each other," says the Arab girl portraying her white friend in "Shit White Girls Say...to Arab Girls". "I've never met one of you before! I mean, I've seen Arabs on TV...on the news. Was 9/11 your fault?"

"Friendly Prejuidice"

Writing for The Guardian, Thea Lim points out that the statements in all of these videos imply a sort of "friendly prejudice":

What's friendly prejudice? The most common defence of racism is: "But I didn't intend to be racist." This response relies on the idea that if we didn't intend to offend someone, then their feelings can't possibly be hurt. The Shit X Says to Y videos are delightfully validating because they show that those with the genuinely lovely intentions of being your friend and seeking commonality with you can still be rude and hurtful.

A commenter on the NPR story that questioned if Franchesca's video was "racist" tried the good ol' "role reversal" trick (that always fails), which attempts to deny the existence of white privilege. "If the roles were reversed...Jesse [Jackson] & [Al] Sharpton, would be involved, lawsuits filed, perhaps riots...". Says Lim:

The reason why relationships between white and non-white people, or straight people and gay people are fraught, is because of our history - long gone, recent or ongoing. Racist, homophobic or simply thoughtless comments are insulting not just in and of themselves, but because they are a bilious reminder of the times when straight, white people have dehumanised and denied other groups their human rights. Of course, non-white and gay people can say nasty or even prejudicial things to white and straight people, but those things don't deliver the sting that comes from decades of being on the wrong end of an unequal relationship.

Where Do We Go From Here?

I have watched my friends react to these videos with anger and sadness. I have seen others shout "That's me! That totally happened to me." Everyone is entitled to their own opinion. The most important aspect of these videos, however, is that people are actually reacting to them. They're easy conversation starters, a segway into sharing experiences past and present.

Looking at our own biased perspectives and cultural baggage is not easy, but it is necessary. The "Shit X Says to Y" iteration of the "Shit People Say" meme forces viewers to actually think about what they've said to their friends, and what their friends say to them. Humor helps us in those strange, uncomfortable moments.

But are we ready to deal with this?

In her post on Racialicous, Peterson points out that, still, "Shit Girls Say" and "Shit Black Girls Say" received a lot more views than their "Shit X Says to Y" social commentary videos. "Maybe that's because, as a culture, we are accustomed to laughing at stereotypes," writes Peterson, "but we aren't prepared to unpack how we perpetuate them."

After a few weeks of Internet madness, the noise died down. By the end of January, conversations about this meme were starting to feel stale. So the Internet chilled out and went back to its usual, easy humor. I started seeing these videos on my Facebook news feed: "Shit New Yorkers Say," "Shit Chicagoans Say." But it's only a matter of time until the currents shift again.

Image via Chescaleigh's Facebook page.

Discuss



Sat, 04 Feb 2012 00:30:00 +0000

+ AT&T & Dish fight over spectrum, but will either build a network?

Report after report points to AT&T marrying Dish Network after Ma Bell’s forced break up with T-Mobile, but given the companies’ increasing belligerence, you wouldn’t think that was the case. What we’re witnessing here is some very cynical pre-nuptial gamesmanship.
Sat, 04 Feb 2012 00:19:26 +0000

+ Facebook IPO: Test Your Knowledge [QUIZ]

News of Facebook‘s IPO swamped the Internet earlier this week, when the company’s 213-page S-1 document went up on the SEC’s w…
Sat, 04 Feb 2012 00:14:29 +0000